Jennifer Ayala

Jennifer Ayala is a seasoned marketing and community outreach professional with extensive experience in event planning and relationship building across various retail sectors. Currently serving as the Retail Field Marketing Lead at Rivian since November 2023, Jennifer previously excelled as the Regional Community Lead for both the West Coast and Rocky Mountains at Fjällräven, where responsibilities included managing community initiatives and executing events for multiple locations. Jennifer's earlier roles at lululemon encompassed community outreach and technology leadership, contributing significantly to brand awareness and sales performance. Additionally, Jennifer holds a Master of Public Administration from Colorado Christian University and dual Bachelor of Arts degrees in Dance and Communications from California State University, Fullerton.