Keirice Farley is an experienced professional in customer experience and digital transformation, currently serving as the Customer Experience Design Chapter Lead and Innovation Lab Manager at 7-Eleven Australia since January 2023. Keirice also holds the position of Industry Mentor in Customer Experience Strategy and Design at RMIT Online, guiding students in achieving course outcomes. Previously, Keirice worked as a Customer Experience & Service Design Manager at Deloitte Digital and founded Sokka Consulting, focusing on customer experience strategies. Other roles include Digital Transformation Manager at Datarati and various digital campaign management positions at IVE Group, UNIQLO, and L'Oréal. Keirice’s educational background includes a Master's of Business Administration and a Graduate Certificate of Business Administration from RMIT University, along with a Bachelor's degree in Multimedia from Swinburne University.