Mirko Ahrens

Mirko Ahrens has a long and varied career in the field of marketing and customer insights. Mirko began their career as a Consultant at NORD/LB in 1999. From 2000 to 2011, they worked at Kraft Foods, holding various roles including Senior Category Development Manager, Senior Customer Category Manager, Sales Manager, and Consumer Insights Manager. In 2011, they became Head of Trade Marketing and Category Management at Lieken Brot- und Backwaren GmbH. In 2014, they moved to Schäfer's Produktionsgesellschaft, EDEKA Minden-Hannover, where they were Leiter Vertrieb und Sortimentsmanagement. In 2015, they became Chief Customer Development Officer at POSpulse, and then in 2018 they were Category Manager at Unimet GmbH und Co. Zentral KG. In 2019, they became Gruppenleiter Category Management at hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG, and in 2020 they were Produktmanager/Category Manager at IMparat Farbwerk Iversen & Mähl GmbH & Co. KG. Most recently, in 2021, they were Manager Shopper Marketing and Customer Insights at Prolupin GmbH, and they are currently Senior Key Account Director at Roamler Deutschland.

Mirko Ahrens obtained a Diplom Wirtschaftgeograf from Leibniz Universit\u00e4t Hannover between 1994 and 1999, specializing in Geografie, BWL, Landes- Regionalplanung u. Raumordnung. In 2010, they also obtained the GS-1 zertifizierter ECR-DACH Category Managr certification from GS-1.