Colleen Baucom

Colleen Baucom has extensive experience in brand and marketing roles. Colleen is currently the VP of Brand & Marketing at Robin since January 2021. Prior to that, they worked as a Business & Marketing Consultant at Pear Tree Consulting from October 2018 to December 2020. In this role, they conducted various projects for Empowered Education's CEO & CMO, including innovation pipeline development and market analysis. Colleen also led the development of Sacred Heart's communications and brand strategy.

Before Pear Tree Consulting, Colleen served as a Group Account Director at GNF Marketing from August 2017 to October 2018. Colleen crafted marketing and communications strategies for the Graduate Management Admissions Council and successfully executed a multi-channel marketing plan. Colleen also worked as an Innovation Brand Consultant at PANATĒA from January 2017 to April 2017, leading innovation efforts and developing digital marketing strategies.

Colleen's work experience also includes roles at Unilever/Pepsi Partnership, where they held the position of Brand Innovation Manager for Lipton Iced Tea from August 2006 to January 2009. Colleen played a key role in product development, branding, and market positioning. Before that, they worked as a Senior Associate Brand Manager for Bertolli and an Associate Brand Manager, where they contributed to the successful launch and growth of Bertolli Frozen and implemented strategic plans for the brand.

Earlier in their career, Colleen worked as a Marketing Manager at PhotoWorks from March 2000 to July 2002, where they led negotiations for an online media plan and developed strategic email programs. Colleen also served as an Account Manager at AlexanderOgilvy Public Relations from September 1997 to January 2000, where they designed and executed online marketing and public relations efforts for various clients, including Merrill Lynch.

Overall, Colleen Baucom has a diverse background in brand management, marketing consulting, and strategic development across various industries and companies.

Colleen Baucom completed their Bachelor of Arts (BA) degree in American History (United States) from Boston College. Afterwards, they pursued their Master of Business Administration (MBA) degree from Cornell Johnson Graduate School of Management. The specific years of their education are not provided.