Luzelle Tioco Artillero

Luzelle Tioco Artillero serves as Assistant Vice President of the Digital Office at Robinsons Land Corporation, having been with the company since November 2010. With a strong focus on digital marketing, Luzelle has held various key positions including Director of the Corporate Digital Office and Digital Transformation Lead. Responsibilities encompass developing digital marketing strategies, managing digital channels, overseeing campaign execution, and driving innovations through data analysis and UX reviews. Notable achievements include the redesign of the Robinsons Malls website, significant app installations, and the implementation of a successful social media strategy. Prior roles in marketing communications and project coordination further underscore Luzelle's extensive expertise in integrated marketing and brand promotion. Luzelle holds a BS Management degree with a major in Legal Management and a minor in Marketing from Ateneo de Manila University.