Bastien Faure

Head of Demand Generation at Robocorp

Bastien Faure is the Head of Demand Generation at Robocorp. Bastien has over 10 years of experience in demand generation and growth marketing.

Bastien started their career at Verimatrix, a cybersecurity solutions provider, where they were the Director of Global Demand Generation. In this role, they created global growth marketing strategies and led the team through implementation.

After Verimatrix, Bastien became the Director of Global Demand Generation at Trackforce Valiant, a leading workforce management SaaS. At Trackforce, Bastien created the global demand generation strategy to drive triple-digit growth and led the team through implementation. Bastien reported directly to the CEO. Under Bastien's leadership, the number and $ value of monthly Sales Opportunities multiplied by 4x from Q1 to Q4 2019, resulting in a 100% YOY increase in ARR.

Bastien is an expert in account-based marketing (ABM) and has developed sales enablement materials to support Sales Representatives. Bastien has also optimized inbound channels using SEO, PPC, CRO, remarketing, social ads, content marketing, emailing.

Bastien Faure has a Master's degree in Marketing/Marketing Management, General from OMNES Education. Bastien also has a Bachelor of Business Administration - BBA in Business Administration and Management, General from OMNES Education. Additionally, they have a Study Abroad Program in International Business/Trade/Commerce from the University of the Sunshine Coast. Finally, they have a certification from HubSpot in Inbound Certification.

Bastien Faure works with Tommi Holmgren - VP, Solutions, Dave Dabbah - Chief Marketing Officer, and Scott Eddleman - Head Of Product Marketing. Bastien Faure reports to Antti Karjalainen, Co-Founder & CEO.

Timeline

  • Head of Demand Generation

    Current role

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