Alissa Pereira is a seasoned professional in the pharmaceutical and healthcare sectors, currently serving as the LMICs Hub Commercial Leader for Roche, where the focus is on commercial strategy for lower middle-income countries including Egypt, Morocco, Vietnam, and Indonesia. Previously, as Strategy Leader/Disease Area Director for Women's Health at Roche, Alissa played a pivotal role in developing and integrating Roche's Women's Health strategy across product lifecycles and established a cohesive operating model. Alissa's experience at Roche spans various leadership roles in diagnostic strategy implementation and commercial development, including successful initiatives in biomarker testing and alliances within oncology. Prior to Roche, Alissa held significant positions at Genentech, HillCo HEALTH, and Schering-Plough Research Institute, demonstrating a strong background in public health, policy, and reimbursement strategies, supported by advanced degrees from The George Washington University.