Carol Mendelsohn

Carol Mendelsohn is Chief Marketing Officer for Rock Solid, and drives our global marketing strategy. She is responsible for overseeing the planning, development, and execution of brand development, communications, and demand generation programs. She has over 20 years of marketing experience managing teams at B2B and B2C organizations. Most recently, Carol led marketing at NEOGOV, another govtech SaaS company, and prior to that, she led successful teams at Crownpeak and Internet Brands.

Carol takes a value-based, full funnel marketing approach by understanding buyer needs at every stage of the journey and tailoring campaigns accordingly, with an emphasis on delivering content that educates buyers rather than sells to them. Besides the benefit of establishing trust, she believes that knowledgeable buyers will select the best solutions for their needs, which ultimately results in happy customers and high retention.