James C.

James C. has a wealth of experience in the marketing and strategy fields. James currently serves as President of ROCK THE BELLS and Senior Vice President of Brand Marketing & Strategy for BET (BET Networks, a subsidiary of Viacom Inc.). Prior to this, James held the role of Senior Director of Marketing at Red Bull from 2018 to 2020, and Senior Brand Manager - Multicultural Marketing (African American & Teen), Senior Brand Manager - Coke Freestyle, and Brand Manager, Sprite for The Coca-Cola Company from 2014 to 2018. James also worked as an Associate Brand Manager for Kellogg Company from 2012 to 2011, Managing Director of Growth & Strategy for KIPP Philadelphia Schools from 2011 to 2009, and Senior Associate Marketing Manager and Associate Marketing Manager for General Mills from 2009 to 2008, where they also held an internship as an Associate Marketing Manager Intern in 2008.

James C. attended the University of Rochester - Simon Business School from 2007 to 2009, where they obtained their MBA in Brand Management & Entrepreneurship. James also obtained a B.S. in Business Management from Penn State University.