Janette Caballero Jovic

Chief Marketing Officer at Rockefeller Capital Management

Janette Caballero Jovic is Chief Marketing Officer of Rockefeller Capital Management and a member of the Firm’s Management Committee. In her role, she is responsible for the vision, strategy and execution of Rockefeller Capital Management’s integrated end-to-end marketing functions, including brand, design, product marketing, thought leadership, communications and public relations, events, social media and multimedia.

Prior to joining Rockefeller, Janette held a succession of marketing leadership roles at various financial services firms, most recently as Head of Strategic Marketing & Content Communications for UBS Wealth Management’s U.S. division, where she oversaw brand strategy, digital marketing, creative solutions, editorial content, broadcast communications and advisor marketing teams in the HNW/UHNW marketplace. She spearheaded the launch of UBS Studios, creating podcasts and other video programs for advisors. At PGIM (the asset management arm of Prudential), as part of the Executive Office, Janette led development of the new brand. Previously, she worked in marketing at Pershing (a BNY Mellon company).

Janette holds an MBA in Marketing from Montclair State University and a bachelor’s in Communications from William Paterson University in New Jersey. She completed the Digital Marketing Strategies certification at Northwestern University’s Kellogg School of Management.

In 2018-19, Janette was named one of The Gramercy Institute’s Top 20 Rising Stars in Financial Marketing. She is a member of the Financial Communications Society and the New York Chapter of the Association for Latino Professionals in Finance and Accounting (ALPFA).


  • Chief Marketing Officer

    Current role