Amanda Patterson

Amanda Patterson is currently the CEO at Rocket Fuel Labs. Prior to that, they were the Vice President of Marketing at Raken from January 2019 to March 2020. Amanda was responsible for demand generation, branding, storytelling, PR, media/investor relations, creative and content marketing for the rapidly growing construction tech company. Amanda specializes in lead generation and predictable pipeline-building.

Before Raken, Amanda was at MINDBODY, Inc. from May 2013 to January 2019 where they were responsible for global marketing strategy and execution for the world’s leading cloud-based software company in the wellness industry. Amanda oversaw all aspects of brand management, demand generation, lead nurture, customer retention/expansion, product launches, PR/AR, communications, and events.

Amanda is customer-driven, performance-driven, and people-driven. Amanda excels at developing marketing plans, budgets and campaigns to meet company objectives. Raken is a technology company that provides mobile-first solutions for thousands of the world’s leading construction firms. Raken’s digital toolbox connects the field to the office with daily reports, time cards, photo & video management, safety, QA, QC and more. Headquartered in Carlsbad, CA, Raken is dedicated to improving the lives of construction workers around the globe via easy to use solutions that solve many of construction’s trickiest problems.

Amanda Patterson completed their undergraduate degree at Vanguard University of Southern California, where they majored in English Literature.

Laura Bowler - Senior Account Manager, Robert Cecil - Director of Performance Marketing, and Nicole Hoadley - Director of Account Strategy report to Amanda Patterson.