Cláudia Vale da Silva

Cláudia Vale da Silva is an experienced Ecommerce Manager at ROCKWOOL Group, responsible for the global online sales channel, RockCommerce, focusing on strategic deployment, migration, and ongoing development. Previously, Cláudia worked at VELUX as a Senior Digital Product Manager, optimizing customer journeys, leading conversion rate optimization teams, and managing experiment strategies. Cláudia's extensive background includes roles in digital content management, marketing, and journalism across various companies, such as PT Sistemas de Informação, Avon Cosmétics, Leroy Merlin, and PLOT Content Agency. Cláudia holds a Master's degree in Strategic Communication from Universidade Nova de Lisboa and additional education in content marketing and social communication.