Shelly Fernandes

Shelly Fernandes is an accomplished marketing leader with over 20 years of experience in the telecommunications industry, currently serving as Vice President of Marketing and Lifecycle Management at Rogers Communications since 2008. Shelly has successfully led various marketing initiatives, including the strategic repositioning of the wireless brand, achieving high sales targets, and improving customer loyalty metrics. Key contributions include orchestrating effective annual planning processes, driving cross-functional collaboration, and launching innovative marketing campaigns. Shelly holds an MBA from the Schulich School of Business and an Honours BA in Management and Economics from the University of Toronto.