João Miguel Rodrigues

João Miguel Rodrigues is a seasoned digital marketing and eCommerce professional with extensive experience in optimizing online sales channels and revenue management. Currently serving as a Direct Channel Specialist at Roiback since September 2021, João Miguel has successfully enhanced sales for clients by utilizing online marketing strategies while providing valuable insights on trends in the digital space. Prior to this role, João Miguel held several key positions, including Coordenador de eCommerce at Hotel Marquês de Pombal and eCommerce Coordinator at Hotel Roma, where responsibilities included content management, sales campaign planning, and revenue management. João Miguel's career began at HOTI HOTEIS and continued at Ever Hotels, focusing on revenue maximization through digital marketing practices. João Miguel holds a specialization in Digital Marketing & Strategy and a licentiate degree in Tourism Marketing.