Marta Turek-Olearczyk

Marta Turek-Olearczyk has worked in the digital media and marketing industry since 2009. Marta began their career as a Search Marketing Strategist at Mediative, where they were promoted to Manager and then Group Manager of Performance Media. In 2014, they joined ROI·DNA as a Digital Marketing Programs Manager and was promoted to Senior Manager, Associate Director, and then Associate Director of Strategy & Data Analysis (Digital Media). In 2019, they completed a Pre-Master in Data Science at Vrije Universiteit Amsterdam (VU Amsterdam). In 2020, they graduated with an MSc in Information Studies (Data Science) from University of Amsterdam (UvA). Marta is currently an Associate VP of Data Science & Behavioural Analytics at ROI·DNA.

Marta Turek-Olearczyk has a diverse educational background. Marta began their studies in 2003 at Monash University, where they earned a Bachelor of Commerce and a Diploma in Languages with a focus in Economics & Marketing and French. In 2010, they obtained an UBC Award of Achievement in Web Analytics from The University of British Columbia. From 2015 to 2018, they studied Applied Data Analytics at the British Columbia Institute of Technology. In 2019, they completed a Master in Data Science preparation at Vrije Universiteit Amsterdam (VU Amsterdam). Currently, they are pursuing a Master of Science in Information Science/Studies (Data Science) at the University of Amsterdam. Additionally, Marta has obtained several certifications, including a Tableau Desktop 10 Qualified Associate from Tableau Software in 2017, Marin Account Administration Certified Specialist, Marin Certified Search Specialist, and Marin Reporting Certified Specialist from Marin Software in 2016, a Google AdWords Advanced Search from Google in 2012, and a First Degree Black Belt from Kukkiwon - World Taekwondo Federation in 2011.