Media and Strategy Team
About
The Media and Strategy Team at ROI·DNA is responsible for developing and executing comprehensive digital marketing strategies aimed at maximizing clients' return on investment. This includes advanced web analytics, search engine optimization (SEO), content strategy, and various forms of media management such as programmatic advertising, paid social, and search engine marketing (SEM). The team collaborates to create data-driven campaigns that enhance user experience (UX), drive media performance, and deliver actionable insights through rigorous ABX research and analysis.
Team members
Ananya Kumar
Senior UX Lead
Ashley Anselmo
Sr. Supervisor, Programmatic
Chris Bellew
Senior Web Developer
Jennifer Marostica
Team Director, UX
Linh Nguyen
Senior Manager, ABX Strategy
Lukas Abelmann
SEM Manager
Maddie Shepard
Senior Web Analyst
Nichelle Halstrom
Senior Web Analyst
Taylor Burch
Sr. Content Strategist
Tony Kwok, CSM
Frontend Full Stack Developer
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