Kira Roytburg

Kira Roytburg is a seasoned professional in data analytics and product development, currently serving as the Sr. Director of Data Products at Rokt since April 2025, focusing on identity, attribution, and e-commerce intelligence. Prior to this role, Kira held the position of Sr. Director of Analytics at Liftoff Mobile from January 2023 to November 2025, specializing in experimentation and measurement. Kira's extensive experience includes serving as Director of Data Analytics at Twitter from September 2015 to December 2022, and as Sr. Director of Analytics at Yahoo! from December 2011 to September 2015, following the acquisition of interclick, where Kira was Director of Analytics from May 2009 to December 2011. Kira began a career in analytics as Manager of Research and Analytics at Mochila and earlier as Manager of Marketing Optimization and Analysis at [x+1]. Educational qualifications include a Master’s degree in Statistics from Columbia University and a Bachelor’s degree in Mathematics and Business from Brooklyn College, along with executive education in Business Administration and Management from Wharton.