Shri Pendakur

Shri Pendakur currently holds the position of Marketing - Brand & Culture at CRED since October 2023 and serves as the Global Director of Strategy, Marketing & Partnerships at the Rolling Loud Festival since December 2022. Prior experience includes roles at Levi Strauss & Co. from June 2014 to January 2023, where Shri Pendakur worked in various capacities, including Collaborations & Partnerships within Global Marketing. Earlier roles include Digital Account Director and Senior Account Executive at J. Walter Thompson Worldwide, as well as positions in business development and digital media management at Spritz and JumpFox. Shri Pendakur began a career in digital marketing at NBCUniversal, Inc. Shri Pendakur's educational background includes an Executive Program in Google Digital Insider from the Indian School of Business, an Executive Program in Marketing from the Indian School of Business, a Master's in International Marketing from the University of California, Berkeley, and a Bachelor of Science and Bachelor of Arts in Advertising Integrated Marketing Communications and Financial Economics from Southern Illinois University, Carbondale.