Priscila Pedrino

Priscila Pedrino is an experienced e-commerce professional with a strong background in managing and expanding online sales platforms. Currently serving as Coordenadora Latam de Ecommerce at ROMMANEL since August 2021, Priscila oversees e-commerce operations for 31 sites in Brazil and one in the United States, focusing on sales strategies across B2B, B2C, and D2C models, as well as the evolution of key performance indicators. Previous roles include Gerente de Marketing e Vendas at Maxauto, where Priscila built the B2C e-commerce framework from the ground up, and Coordenadora Nacional de E-commerce at ROMMANEL, where Priscila managed B2B projects. Priscila's extensive experience also includes managerial positions at UMEC, Birô, and WaTech, among others, demonstrating expertise in digital strategy, team leadership, and project management. Priscila is currently pursuing an Executive MBA in E-commerce and holds a degree in Gestão em Ecommerce, further enhancing the skill set to drive online business growth.