Romy The Brand
Emma Petterwood is a versatile and accomplished professional with extensive experience in creative direction and entrepreneurship. As the Creative Director at Romy The Brand since September 2022, Emma leads innovative projects in the fashion industry. Co-founding and managing Petterwood Orthopaedics since February 2016 showcases Emma's ability to balance multiple roles effectively. The founder of After Eight, a luxury fashion retailer launched in January 2020, Emma curates a selection of sustainably-minded brands. Prior to these ventures, Emma founded Tiggy, an app for fitness studio management, and served as Communications Manager at Australia Post, where expertise in communications was honed. Emma also worked in marketing roles at TM Bank and Queensland Treasury Corporation, while teaching yoga in Melbourne. Emma holds a degree in Communication, Public Relations, and Corporate Writing from The University of Queensland and an Advanced Diploma of Yoga Teaching from the Australian Yoga Academy.
This person is not in any teams
This person is not in any offices
Romy The Brand
ABOUT US Romy is a Hobart-based fashion label founded in 2022 by Creative Director, Emma Petterwood. Drawing inspiration from architecture, art, and contemporary culture, Petterwood has translated these elements into a ready-to-wear label that creates versatile pieces juxtaposing print and pattern with classics silhouettes, all consciously made from sustainably sourced materials. OUR PHILOSOPHY We believe in creating for longevity, valuing the importance of responsible business practices, high-quality fabrications, timeless designs, and making better choices in our daily practices to minimise our social and environmental impact. The relationships around us define who we are – from our all female, Australia-based team, to our manufacturing partners in China, our retail partners, and the incredible local artists we work with to design our limited-edition prints. At Romy, we express ourselves through colour, print, and feminine silhouettes, weaving these elements through each collection we create. We are committed to producing small, limited edition runs that are designed to be loved, and worn for years to come.