Carlos Rios Shriner's work experience includes various roles in the music industry. Carlos is currently working at Universal Music Publishing Group as the Director of New Business & Sync. In this role, they are responsible for developing new business opportunities and managing synchronization agreements.
Prior to this, Carlos worked at Universal Production Music LATAM as a Manager. Here, they managed key B2B accounts, executed licensing agreements, and handled pricing strategies and projections.
Carlos also worked at Killer Tracks as an Account Executive, where they prospect, planned, and prepared business proposals for the public and private sectors. Carlos managed key accounts and was involved in sales projections and strategies.
In addition, Carlos has experience working at Envisage Entertainment, Inc. as a Publishing & Digital Sales Coordinator, where they coordinated music registration and managed digital sales channels. Carlos also worked at Killer Tracks as a Sales Coordinator, responsible for customer service and account management.
Earlier in their career, Carlos worked at Avatar Records, Inc. as a Digital Sales & Distribution specialist, scouting new artists and managing digital distribution. Carlos also had an internship at ASCAP, where they processed memberships and provided assistance to members.
Overall, Carlos Rios Shriner has a diverse background in music business and has held various roles in sales, account management, licensing, and coordination.
Carlos Rios Shriner obtained a Bachelor of Arts (B.A.) degree in Music Industry & Technology from California State University, Chico in 2007. Carlos then attended Linnaeus University in 2007 to pursue a Music & Event Management Programme. In 2015, Carlos Rios Shriner enrolled in ISDI, where they earned a Master Internet Business (MIB) degree in 2016. Additionally, they obtained certifications in Data Driven Decision Making from KURIOS and AdWords Fundamentals from Google in 2021 and 2016, respectively.
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