Universal Music Publishing Group
Trina Campbell has a diverse work experience spanning over a decade. Trina began their career at WELLPOINT INC (EMPIRE BCBS) in 2004, holding various positions such as Event/Experiential Marketing Manager, Marketing Manager, Cause Marketing Manager, and Direct Marketing Manager. At WellPoint, they developed and executed integrated marketing experiences, including strategic partnerships, advertising, promotions, communications, events, social media, and cause marketing. Trina also managed agency and vendor relationships, budgets, and results tracking for campaigns and event production.
In 2006, Trina became a Marketing Consultant/Freelancer, co-founding Keynote New York, LLC. Trina launched a music consulting company that promoted new talent through song placement, marketing, industry networking forums, and artist showcases. As a freelancer, they worked on special events, production, artist management, and promotion, including live TV and industry showcases for events like the American Country Countdown Awards, American Music Awards, Creative Arts Emmys, and Hollywood Film Awards.
Since 2015, Trina has been working at Universal Music Publishing Group (UMPG). Trina initially served as Sr. Marketing & Experiential Manager for UMPG/Universal Production Music, developing and executing marketing strategies for music placement and licensing in various verticals. Trina also created and managed integrated marketing campaigns to promote Killer Tracks artists and composers through live experiences such as artist showcases, tours, and promotions. Additionally, they established and maintained partnerships with organizations like SXSW, Guild of Music Supervisors, Production Music Association, Adobe MAX, NAB, and Realscreen.
In 2020, Trina moved up to the role of Director, Marketing for UMPG/ELIAS Music, where they continue to contribute their expertise in marketing and promotions.
Trina Campbell's education history includes a Bachelor of Arts (B.A.) degree from East Carolina University and studies in Entertainment/Media Management and Music Business at New York University.
Universal Music Publishing Group
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UMPG is a leading global music publisher with 51 offices in 41 countries. Headquartered in Los Angeles, UMPG represents music across every genre from some of the world’s most important songwriters and catalogs. These include ABBA, Adele, Alabama Shakes, Bad Bunny, J Balvin, Bastille, Beach Boys, Beastie Boys, Bee Gees, Louis Bell, Irving Berlin, Leonard Bernstein, Jeff Bhasker, Justin Bieber, Benny Blanco, Nicholas Britell, Chris Brown, Tommy Brown, Mariah Carey, Brandi Carlile, Michael Chabon, Kenny Chesney, Desmond Child, Cirkut, The Clash, Coldplay, Luke Combs, Alexandre Desplat, Jason Derulo, Neil Diamond, Disclosure, Dua Lipa, Bob Dylan, Billie Eilish, Danny Elfman, Eminem, Gloria and Emilio Estefan, Omer Fedi, Florence + the Machine, Future, Martin Garrix, Selena Gomez, Ariana Grande, Al Green, Josh Groban, Halsey, Kid Harpoon, Emile Haynie, Jimi Hendrix, Don Henley, H.E.R., Hit-Boy, Sam Hunt, Imagine Dragons, Carly Rae Jepsen, Tobias Jesso Jr., Billy Joel, Elton John/Bernie Taupin, Joe Jonas, Nick Jonas, Alicia Keys, Kendrick Lamar, Lil Baby, Lil Yachty, Linkin Park, Logic, Demi Lovato, the Mamas & the Papas, Steve Mac, Maroon 5, Dave Matthews, Megan Thee Stallion, Shawn Mendes, Metallica, Metro Boomin, Julia Michaels, Miguel, Nicki Minaj, Maren Morris, Mumford & Sons, Nas, Randy Newman, New Order, Ne-Yo, Nija, Pearl Jam, Post Malone, Quavo, Otis Redding, R.E.M., Red Hot Chili Peppers, Rex Orange County, Lionel Richie, Rosalía, Carole Bayer Sager, Gustavo Santaolalla, Schoolboy Q, Sex Pistols, Carly Simon, Blake Slatkin, Britney Spears, Stax (East Memphis Music), Sting, Harry Styles, Swedish House Mafia, Taylor Swift, SZA, Justin Timberlake, Shania Twain, U2, Keith Urban, The Weeknd, Jack White, Zedd and many more. UMPG is also a global leader in Classical & Screen, Christian/Gospel and Production Music. The company is the publisher of choices for film and TV studios, providing creative, sync licensing and administration services for companies.