Max Appelbaum

Max Appelbaum is an accomplished leader in sales and revenue management with extensive experience across various companies. Currently serving as General Manager at Roofstock, Max also held prior roles as VP of Revenue and Head of Sales for the Great Jones Division. Following the acquisition of Great Jones by Roofstock in August 2021, Max played a pivotal role in shaping strategy and execution across multiple business lines. As Chief Revenue Officer at SelfMade, Max led the Sales and Account Management functions, and earlier experience includes positions such as Senior Vice President of Sales at Shoptiques.com and Director of Inside Sales at SinglePlatform. Max possesses a solid foundation in sales strategy, team leadership, and market innovation, beginning with a degree in Journalism and Strategic Communication from the University of Wisconsin-Madison.