Marketing · Full-time · New York, US
About Room to Grow
Room to Grow is a nonprofit organization dedicated to the vision that one day all parents will have the resources they need to unlock their families’ potential and become champions for babies and their community. Its mission is to offer structured parent support, material goods, and community connections to support parents as they activate their natural strengths and expand their knowledge, so children thrive from the start. Room to Grow was founded in New York in 1998 and expanded to Boston in 2005, currently partnering with over 1,500 families with an annual budget of $8.5M and a team of 50+ passionate and dedicated staff members.
Room to Grow uses a two-generation, preventative, and strengths-based approach to engage families. Through its unique program, parents and caregivers partner with program staff to develop strategies to support their child's development, select the material items that their child needs, and connect with community resources that can expand their support network. Room to Grow program staff work alongside parents and caregivers as they build upon their existing skill sets and parenting styles and promote the well-being of their children and family.
As an entrepreneurial and growth-oriented organization, Room to Grow is in an exciting period of development as it continues to expand its reach and impact in Boston, New York and Chicago.
Position Summary
Reporting to the Chief External Engagement Officer, the Director of Marketing and Communications is responsible for leading all marketing, communications, public relations, and event activities for Room to Grow. The Director will drive the development and execution of strategies that enhance Room to Grow’s brand and reputation, promote its program and mission, and increase financial support. This position will collaborate closely with the leadership team to develop and lead on national and organizational-wide strategies and will also partner with Regional Directors in New York, Boston and Chicago to adapt and execute strategies at the local level.
The ideal candidate will be an experienced marketer who is entrepreneurial, creative, data-driven, and passionate about Room to Grow and the advancement of our mission. The candidate will have a track record of achieving measurable results through innovative marketing programs and communications across various types of channels, including social, digital media, and PR.
This is a full-time hybrid role requiring 2-3 days per week in person at one of our Room to Grow locations. Candidates in New York are preferred, candidates in Boston will be considered.
Position Responsibilities
Responsibilities include, but are not limited to:
Strategic Leadership and Team Management
Marketing and Communications
Public Relations
Events
In partnership with the Chief External Engagement Officer, develop Room to Grow’s event strategy and align to mission, operations, and revenue goals
Oversee the planning, execution, production, and evaluation of all events
Lead the special events team in the development and management of event timelines, annual plans, budgets, and deliverables, ensuring consistent tracking, reconciliation, and forecasting
Analyze event performance metrics and make data-driven decisions to optimize ROI
Partnerships
Create and support relationships with celebrities and influencers, including Room to Grow Ambassadors, for engagement and media opportunities
Design and execute influencer engagement campaigns that align with organizational priorities
Develop and manage corporate and brand partnerships to raise funds, inventory, and awareness (e.g. cause-marketing, co-branded content)
Qualifications and Experience
A passion for the mission, vision, and core values of Room to Grow
7-10 years relevant experience in marketing and communications; background in nonprofit or mission-driven companies preferred but not required
Substantial experience in developing and executing vision, strategy, and workflows for marketing and/or communications within an organization or department
Marketing, communications, and branding acumen with superior interpersonal, written, and verbal communication skills
Creative instincts and strong visual eye, with an astute ability to convey and steer creative direction; hands-on design experience a plus (e.g. Adobe Creative Cloud applications)
Experience overseeing websites and social media and familiarity with digital marketing tools such as Google AdWords, Google Analytics, Constant Contact, Salesforce (or equivalents)
Cross-cultural interpersonal skills, a history of building strong relationships with diverse stakeholders and colleagues, as well as strong listening skills
Superb critical thinking skills, with the ability to synthesize complex information, confidently make recommendations based on data, and work with an action-oriented mindset
An ability to handle pressure with equanimity and to thrive in an entrepreneurial, fast-paced, and accountability-focused organization; a roll-up-your-sleeves attitude
Ability to travel within the US (5-10%)
Core Competencies
Mission and Culture Alignment - Allows a candidate to thrive at Room to Grow and to be highly motivated by the organization’s work and mission. A successful candidate:
Communication - Allows a candidate to represent the organization across a range of internal and external stakeholders and share written and verbal information in a clear and compelling manner.
Effectively engages current and prospective stakeholders with compelling anecdotes and insightful narrative to allow for a warm and inclusive connection with Room to Grow
Strategically leads on department communications with a focus on effectively sharing the organization’s mission with a consistent voice and message
Applies the utmost discretion and judgment when communicating with internal and external stakeholders, striking the balance between keeping individuals informed and maintaining internal confidentiality
Strategic Thinking - Allows a candidate to synthesize information and extract key findings and trends in order to develop, communicate, and execute strategy. A successful candidate:
Resourcefulness - Enables a candidate to respond to difficult and complex situations quickly, responsibly, and respectfully with all constituents involved. A successful candidate:
Provides leadership and guidance to team members when faced with challenging situations or unexpected issues
Encourages productivity and growth throughout the organization that inspires confidence, integrity, and resilience
Recovers quickly from setbacks, not allowing unexpected situations to derail progress at work or alter the tone of the organization
Establishes and maintains a calm and inclusive environment, built on respect of everyone involved with Room to Grow, both internal and external
Compensation and Benefits
Room to Grow offers a collaborative work environment, competitive compensation, and a comprehensive benefits package including:
Salary and benefits will be competitive for our field and commensurate with experience. Room to Grow is an equal opportunity employer and welcomes candidates from diverse backgrounds.
Reasonable Accommodations
We are committed to an inclusive interview experience, including providing reasonable accommodations to applicants with disabilities. We encourage you to share any required accommodations with elise.spector@roomtogrow.org, who will treat your requests as confidentially as possible.
Diversity, Equity, and Inclusion
We view differences between individuals (e.g., race, gender, age, cultural heritage, physical ability, education, beliefs, and lifestyle) as an asset. We celebrate what makes us unique and strive to create an inclusive environment for all. We are focused on fostering a culture of empowerment in an effort to better understand and serve the multifaceted cultures and identities of all of those within the Room to Grow community. At Room to Grow, our DEI efforts focus on uplifting the experiences and perspectives of underrepresented groups and doing the work that draws out the best in all of us.
To Apply
Submit your application via Room to Grow’s career portal.