Sam El Asmar

Sam El Asmar is an experienced revenue management professional with a career spanning over two decades in the hospitality industry. Currently serving as Vice President of Revenue and Distribution at Rotana Hotel Management Corporation PJSC since May 2012, Sam oversees revenue and distribution for 100 hotels, including 56 existing properties and 44 upcoming openings. Prior to Rotana, Sam held various positions at Hilton, including Area Director of Revenue for Paris, managing a cluster of five hotels, and Cluster Revenue Manager for Hilton Paris La Defense and Hilton Paris Orly. Earlier career experience includes roles as Cluster Revenue Manager at Concorde Hotels Paris and Assistant Revenue Manager at Concorde La Fayette. Sam El Asmar holds an MBA in Hotel Management from ESSEC, completed between 2002 and 2004.