Nico Hirrle

Nico Hirrle is a seasoned professional in key account management and channel strategy, currently serving as Leiter Key Account Management Edeka Gruppe and Head of Channel Strategy & Activation at Rotkäppchen-Mumm since November 2016. With a focus on optimizing go-to-market models and driving digital transformation, Nico leads a cross-functional team to enhance sales performance. Previous roles include Team Lead Channel Strategy and Key-Account-Manager at Rotkäppchen-Mumm, as well as Key-Account-Manager and International Sales Analyst at Nestlé, where responsibilities encompassed managing strategic customer relationships and driving growth across various product categories. Nico began a career in sales and customer support at Deutsche See GmbH and holds a Bachelor of Arts in Management und Vertrieb from Hochschule Heilbronn.