Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers.

Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy.  

At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. 

Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.

Automotive

Manufacturing

Rough Country

Ken Dunn

Kelly Welch

Greg Mitchum

Tim Watts

Spencer Chase

Robert Braga

Michael Autry

Chase Foster

The Leadership Team at Rough Country is responsible for setting the strategic direction of the company and ensuring operational excellence across all departments. With a focus on innovation and market expansion, the team leverages industry insights to drive product development and sales initiatives while fostering a culture of teamwork and passion for off-roading. Together, they aim to uphold Rough Country’s commitment to delivering high-quality, affordable off-road products to enthusiasts everywhere.

Leadership Team

Engineering and Technical Roles

Marketing and Sales

Manufacturing and Production

Leadership Team

About

Team members

Other teams at Rough Country

Engineering and Technical Roles

Marketing and Sales

Manufacturing and Production