Dan Sutton

Dan Sutton is the Founding Partner of Roundpeg Consulting, LLC, established in 2004, where a consumer-inspired approach is utilized to revitalize brands for growth. With comprehensive experience in the marketing and consulting industries, Dan served as a Board Member for Nice Ride Minnesota from 2009 to 2014, contributing to the launch of the country's first large-scale bike-sharing program. Previous roles include Worldwide Planning Director at Fallon, where Dan worked with prominent brands such as Citibank and United Airlines, and Senior Planner at Merkley + Partners, collaborating with clients like BellSouth. Dan's career also includes significant positions at BBDO Worldwide, J. Walter Thompson Worldwide, Sullivan Haas Coyle, Accenture, and MWPR, demonstrating a strong foundation in marketing strategy and brand management. Dan holds a Bachelor of Arts degree in English Language and Literature from the University of Virginia and has completed market research training and coursework at the Miami Ad School Atlanta.