Roundpeg Consulting, LLC
Dan Sutton is the Founding Partner of Roundpeg Consulting, LLC, established in 2004, where a consumer-inspired approach is utilized to revitalize brands for growth. With comprehensive experience in the marketing and consulting industries, Dan served as a Board Member for Nice Ride Minnesota from 2009 to 2014, contributing to the launch of the country's first large-scale bike-sharing program. Previous roles include Worldwide Planning Director at Fallon, where Dan worked with prominent brands such as Citibank and United Airlines, and Senior Planner at Merkley + Partners, collaborating with clients like BellSouth. Dan's career also includes significant positions at BBDO Worldwide, J. Walter Thompson Worldwide, Sullivan Haas Coyle, Accenture, and MWPR, demonstrating a strong foundation in marketing strategy and brand management. Dan holds a Bachelor of Arts degree in English Language and Literature from the University of Virginia and has completed market research training and coursework at the Miami Ad School Atlanta.
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Roundpeg Consulting, LLC
WE GIVE NEW LIFE TO BRANDS As companies pursue growth and scale, their brands often lose focus. As a result, their ability to connect with consumers and create demand suffers. Since 2004, Roundpeg has applied a rare combination of rigor and creativity to reframe a brand’s perspective, potential and purpose in people’s lives. Our consumer-centric approach to brand strategy invariably uncovers new avenues for growth. Roundpeg has a track record of working with mass consumer brands to develop brand strategies that translate to action, connect with consumers and, in the end, jumpstart or accelerate growth. We revitalize brands by drawing upon a range of unique facilitation methods and in-house insights tools —from syndicated research and non-traditional qualitative to digital ethnography and social listening. Our services include: • Growth opportunity identification and sizing • Consumer segmentation and persona development • Target consumer-mindset profiling • Competitive/consumer mapping • Brand, product and private label positioning • Journey mapping • Category value propositions • Go-to-market strategy (marketing, innovation, experience) • Portfolio management Email us at info@roundpegconsulting.com