Roundpeg Consulting, LLC
Giselle Restrepo serves as a Member of the Board of Advisors for Insights Career Network and as Managing Director of Strategy for Roundpeg Consulting, LLC. With extensive experience in consumer insights and strategic marketing, Giselle held significant roles at General Mills, including Insights Lead for the Yoplait Core business and Multicultural Insights Manager. Notably, Giselle established the Strategic Insights and Trends practice at Schwan's Company, consulting across all organizational levels. Previous positions include Board Member at The Soap Factory, Senior Consumer Insights Associate at General Mills, and Marketing/Marketing Research Coordinator at Walker Art Center. Giselle founded g.selle designs, Inc., and earned an MBA in Marketing and Marketing Research from the University of Minnesota and a BS in Art with a Math minor from Colorado College.
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Roundpeg Consulting, LLC
WE GIVE NEW LIFE TO BRANDS As companies pursue growth and scale, their brands often lose focus. As a result, their ability to connect with consumers and create demand suffers. Since 2004, Roundpeg has applied a rare combination of rigor and creativity to reframe a brand’s perspective, potential and purpose in people’s lives. Our consumer-centric approach to brand strategy invariably uncovers new avenues for growth. Roundpeg has a track record of working with mass consumer brands to develop brand strategies that translate to action, connect with consumers and, in the end, jumpstart or accelerate growth. We revitalize brands by drawing upon a range of unique facilitation methods and in-house insights tools —from syndicated research and non-traditional qualitative to digital ethnography and social listening. Our services include: • Growth opportunity identification and sizing • Consumer segmentation and persona development • Target consumer-mindset profiling • Competitive/consumer mapping • Brand, product and private label positioning • Journey mapping • Category value propositions • Go-to-market strategy (marketing, innovation, experience) • Portfolio management Email us at info@roundpegconsulting.com