Bridget Anderson

Marketing Manager | Retention Marketing at Roundscapes

Bridget Anderson's work experience begins in 2015 when they worked as a Hostess at Cafe on the Square. Bridget then served as a Copywriting Intern at Alpha Media USA in 2016, where they wrote radio copy for various local businesses. In 2017, they interned as a Communications Intern at Community Health Endowment of Lincoln, where they updated and maintained the organization's website and developed a social media calendar. During the same year, they also worked as a Media Director/Connections Planner at Heartland Chevy Dealers, where they conducted research and created target audience profiles for media campaigns.

In 2018, Bridget joined Firespring as a Marketing Intern, where they demonstrated proficiency in Salesforce and Pardot and coordinated client onboarding packages. Bridget later became a Marketing Coordinator, responsible for conducting market research, executing email marketing projects, and managing internal marketing campaigns. In 2019, they were promoted to Marketing Strategist and collaborated with the VP of Marketing to establish a targeted acquisition plan, develop SEO strategies, and formalize the company's social media strategy. Currently, Bridget holds the position of Marketing Manager | Retention Marketing at Firespring, where they analyze client behavioral data, collaborates to establish integrated marketing strategies, and influences brand and client experience.

Bridget Anderson obtained a Bachelor's Degree in Advertising and Public Relations from the University of Nebraska-Lincoln. Bridget attended the university from 2013 to 2017. Prior to that, they completed their high school education at Seward High School from 2009 to 2013. In addition to their formal education, Bridget has also obtained various certifications. Bridget earned the Professional Certified Marketer® Marketing Management certification from the American Marketing Association in June 2023. Bridget also acquired the Digital Advertising Certified and Content Marketing Certified certifications from HubSpot in February 2023 and November 2020, respectively. Furthermore, Bridget holds the Hootsuite Platform Certification from Hootsuite Academy, which they obtained in February 2017. Bridget has also completed the Google Analytics for Beginners and Introduction to Data Studio courses offered by Google, although the exact dates of completion are not provided.

Links

Timeline

  • Marketing Manager | Retention Marketing

    November, 2020 - present

  • Marketing Strategist

    October, 2019

  • Marketing Coordinator

    January, 2019

  • Marketing Intern

    April, 2018