Cherelle McClafferty

Cherelle McClafferty is an experienced marketing professional currently serving as Senior Marketing Coordinator at Routes Healthcare since May 2021, where responsibilities include creating and developing marketing projects across 13 branches focused on home care and complex care services. Previously, Cherelle worked as a Marketing & PR Executive at Millennium Care UK, successfully building marketing campaigns and managing online platforms to promote wellbeing in care homes. Cherelle began a career in marketing as a Marketing Assistant at JWS Waste, following an apprenticeship, and has developed significant skills in online marketing strategies, social media management, and content creation. Cherelle holds a Level 3 Diploma in Digital Marketing from 3aaa Apprenticeships and A Levels in Media Studies, English Language, and Classical Civilisation from Eccles Sixth Form College.