ROUVY
Petra Hajkova is currently the Brand and Communications Director at ROUVY since January 2022. Prior to this, Petra held various positions at adidas Group, including Head of Brand Activation adidas. Petra also has experience as the Head of Marketing at Rossum and as the Head of Business Development and Marketing at Sirowa Group. Petra's background includes work at Danone as a Junior Brand Manager and at AIESEC International as a Corporate Relations Manager. Petra holds a Master's degree in International Management from Prague University of Economics and Business and WU (Vienna University of Economics and Business).
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ROUVY
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🌎 Changing The World Of Indoor Cycling. ROUVY is the world's leading realistic indoor cycling app, combining technology and sport to create an immersive experience that makes it easy for cyclists of all levels to stay fit by riding on routes around the world from their homes. ROUVY launched in 2017 after several years in development under its parent company, VirtualTraining s.r.o. Boosted by investment from Pale Fire Capital, it has grown rapidly ever since. ROUVY was included on the prestigious Deloitte Technology Fast 50 CE list in 2022 and 2023, acknowledging its place among the fastest-growing tech companies in Central Europe. In January of 2024, ROUVY announced its Virtual Cycling Platform Partnership with the professional team Lidl-Trek. It is ROUVY's first sponsorship of a UCI WorldTeam. The collaboration equips Lidl-Trek riders with a cutting-edge training tool for indoor sessions, and ROUVY’s comprehensive data supports a more precise approach to racing. ROUVY is based in Prague, Czechia and employs more than 120 people.