Kristi Ochoa

Kristi Ochoa is an accomplished marketing professional with extensive experience in both digital and traditional marketing strategies. Currently serving as Vice President of Marketing at Rove since January 2022, Kristi previously held the role of Global Digital Marketing Manager at DentalMonitoring, where responsibilities included managing global marketing strategies and CRM initiatives. Prior experience includes Senior Marketing Manager at Atrium Health, where Kristi developed integrated marketing plans for over 100 locations, achieving significant growth in leads and patient acquisition. With a strong background at Driven Brands, Inc., Kristi oversaw marketing for Meineke and Maaco, optimizing large advertising budgets and launching successful campaigns. Early career roles included Assistant Director of Marketing at Earth Fare, contributing to traffic-generating programs, and positions at The Communication Doctor and MMI Associates. Kristi holds a Bachelor of Arts in Communication and Media Studies from North Carolina State University.