Sophia Yiasoumi

Sophia Yiasoumi has a diverse work experience in the field of consumer insights and market research. Sophia is currently working as a UX Research & Insights Director at Rovio Entertainment Corporation since June 2023. Prior to this, they were the Head of Consumer Insight and Market Research at Ten Square Games from January 2021 to June 2023.

Sophia also held key positions at top gaming companies such as Wargaming, where they served as the Director of Consumer Insights from October 2019 to January 2021. Sophia'sresponsibilities included building and managing the Consumer Insights department, delivering user research and market insights, and supporting various gaming titles.

Before joining Wargaming, Sophia worked at King as a Player Insights Specialist from March 2016 to July 2018. Sophia also held the role of Player Insight Specialist at King from November 2014 to March 2016.

Sophia's career began at Twentieth Century Fox as a Market Insight Analyst from November 2012 to November 2014. Sophia also gained experience as a Research Analyst at Universal Pictures from June 2011 to November 2012. Sophia'sfirst professional role was as a Commercial Planning Intern at The Walt Disney Company from June 2009 to May 2010, where they managed databases, delivered presentations, and tracked market movements in the home entertainment industry.

Sophia Yiasoumi has a Bsc (hons) degree in Business and Management from Aston University. In 2013-2014, they attended the London School of Design and Marketing, where they obtained a CIM CAM Diploma in Digital Marketing. Additionally, Sophia has obtained several certifications including Interaction Design: Interface from LinkedIn in 2020, Nielsen Norman Group UX Certification in 2019, Moderating Masterclass from Market Research Society (MRS) in 2017, and Advanced Thinking in Qualitative Methods and Advanced Thinking in Quantitative Research, both from Market Research Society (MRS) in 2016.