Sara Benchekroun

Sara Benchekroun is an accomplished leader in loyalty strategy and partnerships, currently serving as Head of Loyalty & Partnerships at Royal Air Maroc since July 2017. In this role, Sara oversees initiatives to enhance customer engagement and revenue generation through innovative products and global partnerships, successfully transforming the airline's loyalty program. Prior to this position, Sara managed global loyalty partnerships and contributed to the oneworld alliance integration project while serving as Partnerships & FFP Manager at Royal Air Maroc. Sara's earlier experience includes a role in risk management and business intelligence at BMCI Groupe BNP Paribas, where advanced data analytics were utilized for credit risk management. Sara holds a State Engineer Degree in Statistics & Applied Economics from INSEA and completed preparatory classes in Mathematics & Physics.