Carey Mende-Gibson

Carey Mende-Gibson has extensive experience in analytics and marketing technology, currently serving as the Head of Avion Rewards CoE at RBC and previously as Director of AI & Data Services Growth and Marketing. With a strong background in driving AI-based business use cases and overseeing data science programs, Carey has played a pivotal role in integrating advanced technology into strategic business initiatives. As a Partner and Founder at Conversion Digital, Carey focuses on next-generation technology and analytics, enhancing client ROI through marketing automation. Previous positions include leadership roles at Scotiabank, MobiMarketer, and Inbox Marketer, demonstrating expertise in email marketing, CRM, and customer insights. Carey holds a Bachelor of Business Administration from the Schulich School of Business, specializing in Finance and Marketing.