Nikki Mugford

Nikki Mugford is a seasoned marketing professional with extensive experience in campaign management and strategic marketing across various organizations. As the Campaign Manager at Samaritans since June 2018, Nikki has led significant initiatives, while also serving as the Marketing Campaign Manager at Royal Botanic Gardens, Kew since July 2013. Previous roles include Senior Marketing Project Manager at Marie Curie Cancer Care, where responsibilities included overseeing a strategic Digital Review, and National Senior Marketing Manager for Events at Cancer Research UK, where Nikki successfully developed and executed high-budget marketing campaigns. Prior to these positions, Nikki held leadership roles at Rethink Mental Illness and had stints at the UK Department of Health, British Heart Foundation, and IMG. Nikki holds a Bachelor of Science degree in Marketing from Lancaster University.