André van den Ouden is a seasoned professional with extensive experience in financial services, particularly in the horticultural sector. Currently serving as a Propositiemanager at Royal FloraHolland since September 2014, André focuses on enhancing existing financial services and developing new offerings. Previous roles at Royal FloraHolland include Key Accountmanager, Manager Accountmanagement Klanten, and Strategisch Accountmanager, where responsibilities spanned managing key accounts and leading account management teams. André's earlier experience at ABN AMRO Bank N.V. includes serving as Directeur Agrarische Bedrijven, where oversight of a team providing innovative financial solutions for agribusiness was key, alongside a position as Senior Accountmanager Zakelijke Relaties. André's educational background encompasses various finance and management programs, enhancing a robust career in financial services.