Manon Middelink

Manon Middelink is an experienced Market Research Manager at Royal FloraHolland since September 2015, specializing in insights within the international floriculture sector. Previously, Middelink served as a Lecturer in Marketing Research at Avans Hogeschool, focusing on qualitative and quantitative research, statistics, and consumer behavior. A background in consumer insight and marketing intelligence was developed at Robeco Global Marketing, where a special project involved fact-based marketing strategies for online retail. With extensive experience in managing large-scale quantitative studies at Research International and conducting comprehensive market research at The Coca-Cola Company, Middelink possesses a robust ability to synthesize diverse data sources to enhance marketing strategies. Educational qualifications include a Master of Science in Business Economics with a specialization in Marketing from Erasmus University Rotterdam, among other academic credentials.