Royal Flowers Group
Will Gonzalez has extensive experience in sales and business development, currently serving as Sales Manager and Business Developer at Royal Flowers Group since June 2010, following a role as Assistant Sales Manager. Prior to this, Will Gonzalez worked as Sales Manager at Clifton Wholesale Florist Inc from June 2002 to April 2010, where responsibilities included sales and procurement. Will Gonzalez also gained valuable experience as Sales and Operations Manager at J&R Imports from July 1990 to July 2002. Academically, Will Gonzalez earned two Bachelor of Applied Science degrees in Office Management and Supervision, and Operations Management and Supervision from Miami Dade College between 2013 and 2017.
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Royal Flowers Group
Royal Flowers is a dynamic company with an impeccable reputation for supplying the fresh cut flower markets globally. Established in 1992, the Royal Flowers brand is recognized worldwide as an industry leader thanks to its unique product portfolio grown on its own estate, professional customer service and efficient logistics operations. The Royal Flowers brand is a true international icon synonymous for superb quality in the fresh cut flower industry. The company is recognized as a large-scale boutique operation. The key to its success is its vertical integration, which differentiates it from the competition. It owns over 120 hectares (296 acres) under greenhouses, all at high elevations on the Equatorial Andes in Ecuador. The unique location of its farms is of great advantage, enabling the company to grow the highest quality roses, hydrangeas, delphiniums, and other flowers year-round, the combination of the company’s in-house nursery and tissue culture lab, as well as its close relationships with fresh cut flower breeders, collectively represent an important strategic advantage, allowing Royal Flowers to aggressively change its inventory of products by reacting quickly to market and fashion trends. Royal Flowers has distribution hubs in Miami, USA, serving the entire North American, in Aalsmeer, The Netherlands, for the European markets. Royal Flowers also ships FOB Ecuador as the company’s client list encompasses over 60 countries worldwide. Royal Flowers has its own freight forwarding sister company, Fresh Link Cargo, which seamlessly provides all areas of logistics coordination globally.