Alana Badcoe

Alana Badcoe is an accomplished digital marketing professional with extensive experience in various leadership roles across multiple organizations. Currently serving as Digital Marketing Lead at Royal Mail since October 2018, Alana drives performance and enhances processes for Marketreach, the B2B unit within the company. Previous roles include Digital Communications Manager at CIPFA, where responsibilities included developing and delivering an organic marketing plan, and Senior Communications Manager at Dairy Australia, focusing on supporting the dairy industry. Alana’s career also includes managing key accounts at Citrus Interactive Agency, overseeing digital campaigns at Tourism Victoria, and holding positions at Swann and Stomp, where significant achievements in marketing strategies and e-commerce were made. Alana holds a Bachelor of Business & Commerce in Marketing & Public Relations from Monash University and a Diploma in Graphic Design from Grenadi School of Design.