Terry McGrath

Terry McGrath has a strong background in marketing and leadership roles. Terry has served as the CMO, SVP, and Director of Media and Audiences at the Royal Opera House since November 2019. In this position, they have led the organization's response to the changing media consumption landscape and has successfully launched a streaming subscription service and a young ROH scheme.

Prior to their role at the Royal Opera House, McGrath worked at JPIMedia Ltd as the CMO, SVP, and Director of Brand and Product. From October 2014 to November 2019, they played a vital role in the company's transformation into a digital-first business. This included launching a digital subscription service, repositioning a print-only newspaper into a multimedia brand, and creating a groundbreaking B2B service.

Before joining JPIMedia Ltd, McGrath served as the Director of Marketing & Audiences at the BBC from October 2009 to October 2014. Terry also has experience working at McCann Worldgroup as a Managing Partner, where they worked with clients such as Microsoft, UPS, ABB, and Lucent Technologies. Additionally, they worked at Edelman as a European Account Director. Overall, McGrath has demonstrated expertise in digital marketing, brand management, social media marketing, strategic partnerships, and more.

Terry McGrath's education history includes a Bachelor of Arts (Second Class, First Division) degree in Politics and Ancient History from Queen's University Belfast. Additionally, they obtained a Master of Business Administration degree from the University of London.