Derek DeGroat is a seasoned marketing professional with an MBA and over 20 years of experience in advertising and marketing technology. Currently serving as the Director of Marketing Analytics at RR Donnelley, Derek leads a team in developing innovative analytics solutions to optimize media spend and enhance campaign effectiveness. Past roles include significant contributions at General Motors, Valassis, and Vericast, where Derek demonstrated expertise in client management, strategic planning, and team leadership. Derek's background encompasses a strong foundation in both digital and traditional advertising, informing data-driven decision-making to drive business success.
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