Darren Ware

Darren Ware is a Senior Digital Analytics Commercial expert at RSA, specializing in GA4 and digital analytics for the Commercial Lines insurance sector since September 2022. Previously, Darren served as Analytics & Insights Manager for Avery Products Corporation and held various roles at Ticketmaster, including International Digital Analytics Manager and Senior Digital Analyst, where responsibilities encompassed comprehensive digital analytics across multiple markets and integrating various analytics tools. Prior experience includes positions at Live Nation Entertainment, Lightmaker as a Digital Analyst and Project Manager, and KM Group as a Marketing Research Executive. Darren's early career started as an Internet Security Analyst at NTA Monitor. Darren holds a BSc (Hons) in Business Studies and Marketing from Canterbury Christ Church University.