Wendy Shepperson

Wendy Shepperson is an experienced market research professional currently serving as the Head of Market Research and Insight at RSPB since February 2023. Previously, Wendy held the position of Head of Customer Insight at Halfords for a brief period in 2022 and worked as a Senior Insight Manager at Dunelm from December 2019 to June 2022. Wendy’s expertise includes roles at Walgreens Boots Alliance, where responsibilities included managing research for retail pharmacy strategy and digital customer initiatives between 2015 and 2019. Additional experience encompasses a tenure as Consumer Insights Manager at John Lewis, contributing to significant econometric projects, and serving in various research capacities at Westfield and Bernard Hodes Group UK, focusing on market insights and talent retention strategies. Wendy also held roles at Four Eyes Research and ICM Research, emphasizing client management and research solutions in the FMCG and technology sectors.