Guillermo Girola

Guillermo Girola is an accomplished professional with extensive experience in media analytics, marketing, and business development. Currently serving as Lead Analyst at R3 since February 2024, Guillermo leads the media data analytic practice, focusing on optimizing clients' media costs and quality. As Managing Partner at Akashia since July 2014, Guillermo aids clients in maximizing value while minimizing costs in marketing services and media acquisition. Previous roles include Media Consultant and Media Auditor at Cortex Media, where Guillermo audited over US$3 billion in media investment and led significant advertising agency selections. Guillermo's career also encompasses senior positions at Zurich Financial Services and Citi, alongside contributions to Stanford Financial Group and JWT. Educational background includes a BA in Advertising from Universidad del Salvador and additional studies at IAE.