Francesco Sorelli

Francesco Sorelli serves as the International Communication Director for Ruffino, a position held since January 2007, where leadership involves managing global communication strategies and brand storytelling. Prior experience at Ruffino includes roles as Brand Experience & Communication Director and Global Communications Manager. In addition to ongoing work at Ruffino, Francesco operates BAR(N), a creative advisory think-tank, and engages in storytelling and public speaking as a self-employed freelancer. With over 20 years of experience, Francesco also works as a wine historian, educator, and sommelier, conducting tastings and seminars worldwide, focusing on Italian wines. Early career foundations were established as PR and Communication Coordinator for Consorzio Vino Chianti Classico. Educational qualifications include an Executive Master in Communication and Media Studies and certifications in wine tasting and business from WSET and FISAR.