Elevated Brands Group
Cheetara Johnson is an experienced performance marketing professional with a strong background in digital marketing analytics and eCommerce. Currently serving as a Performance Marketing Manager and previously as a Senior SEM Specialist at Rugs Direct + Lightopia since December 2019, Cheetara has honed skills in optimizing marketing strategies. Prior experience includes working as a Marketing Analyst at Belami eCommerce, where the role lasted from July 2015 to December 2019. Additional experience includes positions as a Dell Campus Ambassador and XBOX One Assisted Sales Representative at Mosaic Sales Solutions, as well as an Ad Designer at The State Hornet. Cheetara also has a background in technical support from Apple, where responsibilities focused on iOS products. Cheetara holds a Bachelor of Arts (B.A.) degree in Fine and Studio Arts from California State University-Sacramento, earned between 2008 and 2014.
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Elevated Brands Group
Elevated Brands Group is a leading home decor e-commerce platform in the mid to high-end segment of the market. Our flagship brand, Rugs Direct, was founded in 1998 and is a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers throughout the U.S. and Canada. Rugs Direct partners with premium manufacturers including Chilewich, Jaipur Living, Loloi, Safavieh, Surya and more, to offer a curated assortment of products on rugsdirect.com that prioritize quality construction, materials, and design. We provide our users with easy ways to shop for the perfect area rug, including a ‘see this rug in your room’ interactive feature and a ‘design finder’ quiz. In 2022, Elevated Brands Group acquired Lightopia, an omnichannel retailer of contemporary lighting serving residential customers and trade professionals. Together, our two brands are well-positioned to meet our customers' needs across product categories in the mid- to high-end segment of the home furnishings market while providing education and inspiration throughout their shopping journey.