Elevated Brands Group is a leading home decor e-commerce platform in the mid to high-end segment of the market. Our flagship brand, Rugs Direct, was founded in 1998 and is a market-leading specialty online retailer of decorative area rugs for consumers, professional designers, and commercial customers throughout the U.S. and Canada. Rugs Direct partners with premium manufacturers including Chilewich, Jaipur Living, Loloi, Safavieh, Surya and more, to offer a curated assortment of products on rugsdirect.com that prioritize quality construction, materials, and design. We provide our users with easy ways to shop for the perfect area rug, including a ‘see this rug in your room’ interactive feature and a ‘design finder’ quiz.
 
In 2022, Elevated Brands Group acquired Lightopia, an omnichannel retailer of contemporary lighting serving residential customers and trade professionals. Together, our two brands are well-positioned to meet our customers' needs across product categories in the mid- to high-end segment of the home furnishings market while providing education and inspiration throughout their shopping journey.

E-Commerce

Home Goods & Services

Retail

Elevated Brands Group

Myles Felsing

Robin Williams

Ken Vick

Sharon Gautschi

Brittany Rickett

Bill Martin

The Marketing Specialists team at Elevated Brands Group drives brand awareness and customer engagement through targeted digital marketing strategies. Focusing on search engine marketing, email campaigns, and performance analytics, they optimize marketing efforts for both Rugs Direct and Lightopia, ensuring effective outreach to consumers and trade professionals alike. Their initiatives aim to elevate the customer shopping experience and boost sales across the mid- to high-end home decor segment.

Marketing Specialists

Leadership Team

Merchandising Team

Marketing Specialists

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Other teams at Elevated Brands Group

Leadership Team

Merchandising Team