Don Russell

Don Russell is a seasoned professional in brand strategy and creative development, currently serving as Co-Founder and Strategy Lead at Russell Creative since August 2012. In this role, Don emphasizes customer-centered brand strategies, facilitating interactive sessions to produce deliverables like product naming and value proposition development. Previously, as Partner and Brand Strategy Co-lead at Native from August 2020 to September 2024, Don utilized a human-centered design approach to rebrand the company and guided visual and verbal identity design projects. Don's earlier experience includes serving as Creative Supervisor at Source Communications, where oversight of retail marketing campaigns for Sony took place, and various copywriting roles at The Marra Group and I-many, Inc. Don holds an MBA in Design Strategy from California College of the Arts and a BA in English from Montclair State University.